Blockdemy

Context

I started Blockchain Academy in 2018 to fill a structural gap: serious Web3 education in Spanish that refused to collapse the field into either crypto-trading hype or ivory-tower theory. The rebrand to Blockdemy in 2021 marked the moment when scope outgrew workshops — the platform had become a multi-cohort operation with corporate training arms and a sustained speaking circuit across the Americas and Europe.

Problem

LATAM had no canonical Web3 education path. Every aspiring builder assembled their own learning track from scattered English-only resources, with progress gated behind tooling fluency rather than fundamentals. Corporate teams entering Web3 inherited a similar problem in reverse: structured onboarding existed, but almost none of it was tailored to regional context — local regulation, cultural framing, and infrastructure realities that determine whether a pilot ever ships.

Approach

Three parallel tracks, each reinforcing the others.

• Cohort programs covering fundamentals, tooling, and shipping production code — taught in Spanish first, with an emphasis on builders who would still be writing contracts a year after the cohort ended.
• Corporate training partnerships with companies entering Web3, designed around their compliance posture and the existing skill profile of their teams rather than against a generic syllabus.
• A sustained presence on the conference circuit — NFT.NYC, ETH Rio, D3 Bahamas, Stellar Meridian, and others — to surface LATAM builders into the global community and bring back signal that fed directly into the curriculum.